TOKYO - Sony Corp (NYSE:SNE - news). said Friday it will slash the price of its much-anticipated PlayStation 3 video game console in Japan by 20 percent, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
The announcement comes just days after Microsoft Corp. announced that it would roll out an external high definition DVD player for its
Xbox 360 in an effort to match the PlayStation 3, due to be released in November with its own Blu-ray DVD technology.
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2 Responses
TechZ
September 22nd, 2006 at 10:54 am
1Now thats interesting. They had to have realized how expensive and counter-productive it would be once MS drop the price for the Xbox by Xmas. Good idea Sony.
carol
September 22nd, 2006 at 11:19 am
2They knew that they have no chance with that nasty huge price.
So far it was all about them and not about the customer.Was about time to compromise a bit.
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